Daniel Darling, author, pastor, speaker / Posts tagged "#icebucketchallenge"

What We Can Learn from the #icebucketchallenge

Unless you've been living under a rock, you have undoubtedly had your Facebook timeline inundated with friends, family, and celebrities doing the #icebucketchallenge. Everyone from people you don't know to Mitt Romney (in a suit!), former President George W. Bush, and NFL Commissioner Roger Goodell have dumped large buckets of water on their head to raise awareness and support to fight ALS. I recommend a short article by my ERLC colleagues Andrew Walker and Joe Carter to help you discern where to allocate funding for ALS research. But I want to think through what helpful things we can learn about why this successful viral campaign worked. 1) It was easy to understand and easy to execute.  Very simple. Take a bucket of water and pour it over your head (or have someone pour it over your head), record it, post it, and tag someone else who has 24 hours to do the same thing. It's easy...

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