Daniel Darling, author, pastor, speaker / Posts tagged "social media"

What We Can Learn from the #icebucketchallenge

Unless you've been living under a rock, you have undoubtedly had your Facebook timeline inundated with friends, family, and celebrities doing the #icebucketchallenge. Everyone from people you don't know to Mitt Romney (in a suit!), former President George W. Bush, and NFL Commissioner Roger Goodell have dumped large buckets of water on their head to raise awareness and support to fight ALS. I recommend a short article by my ERLC colleagues Andrew Walker and Joe Carter to help you discern where to allocate funding for ALS research. But I want to think through what helpful things we can learn about why this successful viral campaign worked. 1) It was easy to understand and easy to execute.  Very simple. Take a bucket of water and pour it over your head (or have someone pour it over your head), record it, post it, and tag someone else who has 24 hours to do the same thing. It's easy...

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Thinking and Rethinking Social Media Engagement

From my latest for ERLC.com: Has there ever been a time in history where celebrities are as close to the people? In the old days, if I wanted to ask Tim Keller a question, I’d have to look up his church in the phone book (yes, a phone book). Today I can tweet him a question and get an answer. Social media allows us to join tribes based on common interests. It can be leveraged for social good. And often drives conversation around important issues. But social media can also bring out the crazy in all of us. Somehow even the best of us throw off restraint behind the keyboard and find a strange new hubris. We say things about people or even to people that we’d never say if the conversation was happening in flesh and blood. The most clever and the manipulative among us are able to form critical narratives about people...

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