Daniel Darling, author, pastor, speaker / Posts tagged "platform"

Rewarding the Generious

Today I had the chance to interview Michael Hyatt, former CEO of Thomas Nelson and one of the most influential bloggers in the blogosphere. Hyatt is a popular speaker on issues of leadership, publishing, and platform. His latest book, Platform is a New York Times bestseller. I asked Hyatt about the idea of platform-building, which has drawn some critics: Critics of the platform approach might say that it leads to a narcissism and self-promotion as opposed to service and substance. How would you respond to that? I think it’s actually just the opposite. Social networks reward those who are generous. With the exception of some celebrities whose antics provide entertainment value for their followers, those who focus too much on themselves don’t build large followings.Those who succeed at the social media game add value, offer assistance, and point to content their followers will find useful. Those who do the best job of serving, grow...

Continue Reading

How to Do a Radio Interview

photo © 2009 Renée Johnson | more info (via: Wylio)     With the publication of my three books, I've had to quite a few radio interviews, mostly on Christian radio. I've also done some TV interviews as well, but mainly I do radio, because it enables me to do it from home or office and is a good way to promote the message of my books. I'm not an expert and I still have a long ways to go as a communicator, but along the way I've picked up a few tips. I thought I'd share them with you: Try to use a landline. Cell phones have a come along way, but they are still less reliable than landlines. Producers and hosts prefer landlines, because they produce better audio. Plus there is less a chance that they will cut off in the middle. I once had a great radio interview lined up, one that...

Continue Reading