One of the ongoing conversations in the evangelical church is about marketing the gospel. There’s a tension. On the one hand, the gospel is decidedly countercultural. On the other hand, we want to contextualize the gospel to a modern world, so more people hear the message in their language and come to faith in Christ.
Tim Sinclair lives at the nexus of both marketing and ministry. He grew up in ministry as a pastor’s kid, has successfully helped businesses market their products, and is a morning radio host on WGBL in Champaign, IL. He’s recently written an interesting and perhaps provocative book, Branded, Sharing Jesus with a Consumer Culture.
Today, Tim stopped by for some thoughtful answers to my questions on ministry and culture: